In this internet-driven market, digital testimonials have become the new counterpart of spoken referral recommendations. Just as buyers once trusted peers and relatives for buying input, they now turn to the opinions of reviewers shared across feedback portals. This change represents one of the most significant shifts in buyer actions of the past d… Read More


Fantasy Sports started in the mid-20th century when Oakland businessman Wilfred "Bill" Winkenbach founded the first fantasy football league. Since those modest starts, this digital engagement has surged into a global obsession engaging over 60 million participants in North America by itself. Modern fans can select between year-long commitments t… Read More